What Is The Future Of Blogging?
Table of Contents
The future of blogging is brighter than it has ever been. Blogging is going to be with us for a very long time. People want opinions and experiences from real people. More and more of you are going to the internet every day to find answers, information, data, products, services and even love.
To be successful you must offer unique, quality content in your blogs. There is a HUGE amount of competition out there. But, even with the competition, the possibilities for success is greater than ever before. The reason for that is that the majority of people who start blogging do not stay active for the long haul.
There is a standing joke with bloggers that the best hiding place for a dead body is really on the 2nd page of Google or beyond.
That said, internet users are on the rise and a greater number of businesses are taking their products and services online.
How Has Blogging Changed?
Let’s look at how blogging has been transitioning over the years.
According to many internet historians, Justin Hall is credited with starting the first blog in 1994. The NY Times refers to him as “the founding father of personal blogging“. His blogs started as a web-based diary offering guided tours of the internet. Over time, his blogs captured many intimate details about his life.
5 years later, in 1999, Evan Williams and Meg Hourihan launched their blogging platform, Blogger.
By 2002, a new trend emerged with mothers blogging about parenting, in order to educate and support readers. Ten years later, in 2012, there were almost 4 million mommy blogs in North America alone. (SOURCE: Mashable).
The next year, WordPress was launched, followed by YouTube in 2005. That is the same year that the Huffington Post was launched creating a fine line between reporting and blogging. When the US White House launched its blog in 2009, the world knew that blogging was not only a credible profession but, it was here to stay.
What Is The Scope Of The Blogging Profession In The Future?
Now that blogging is considered a legitimate profession, it can only continue to grow in importance and relevance. The current pandemic has reinforced its position in societies and many people have taken to the internet to establish an online presence. This is as a result of the need to share information, opinions, experiences and to earn much-needed income.
The scope for blogging is unprecedented. What is ironic is that even though we have seen a proliferation of fake news, it has created a need for even more truthful, relevant and quality content.
Blogging merged with advertising, marketing and promotion, offer some of the most diverse opportunities for expanding the profession itself but also your own brand and profession. Gone are the days when blogging was frowned on as something that stay-at-home mommies did to pass the time.
Every business, profession, entrepreneur and individual can benefit from blogging. Becoming a blogger in 2019 helped me to change the trajectory of my life and my lifestyle.
Is There A Future For Blogging And Content Marketing?
Searches on all the major recruitment engines and social media sites such as Linkedin and Indeed drive home how online publishing now dominates across all disciplines. Let us take a quick look at one of the more popular recruitment platforms.
When I started working with computers in the early 80s, there was a prediction that over time there would be little need for human beings for work. We can now safely say that is not at all true. However, what is true is the fact that computers have fundamentally changed the way we work and what work we do.
With more of the world’s population of 7.9 billion having access to mobile technology and the internet, it is a fact that the need for Bloggers and Content Marketers to communicate, educate and showcase will continue to grow at a rapid rate.
The Performance Marketing Association (PMA) in the US has a membership of over 200,000 businesses and individuals around the world who are promoting the power of content marketing. It is a multi-billion dollar supply chain that continues to grow as individuals, businesses, advertisers and marketers look to expand their product and service reach across the globe.
Can You Still Make A Good Income Blogging?
If you want to build an online business that earns you a good, sustainable income then blogging may well be a career to explore. Notice that I did not say “a job” or “something to do“. I do not believe that a mindset like that will give your sustainable results.
As with any profession or career, you must take blogging seriously and invest time, money and effort into making yourself successful. It will take time and promises to become a millionaire overnight are not what you should be seeking.
The highest-paid Blogger in 2021 is Ariana Huffington, co-founder of the HuffPost. Blogging has generated over $250 million (US) for Ariana’s empire whose primary income source is sponsored advertisements.
Other Bloggers like Tim Sykes earn over $100 million (US) through blogging to promote their training products and merchandise. This is why I describe blogging as an engine room. There are many spin-offs for earning and you will never be bored as you learn more and expand your online business footprint.
In 2 years, I have been able to grow my monthly revenue to enjoy a consistent 5-digit income. Blogging is at the heart of that.
Is It Too Late To Start Blogging?
If you enjoy something, it is never too late to start. Many people ask me things like:
- “At what age should I start blogging?”
- “Am I too old to start blogging?”
- “I can’t write, will it be hard for me?”
- “Who would want to read what I have to say?”
My response is usually the same:
“If you can talk with a friend, you can blog.”– Cassi Of Troy
That is what blogging is, after all. It is as simple as putting on paper what you would say to a friend about your thoughts, ideas, goals and experiences.
It is never too late to start!
When I started blogging seriously in 2019, I was 54 years old and a single parent with a full-time traditional job. Within 2 years, I was able to transition my business online. That decision helped me to financially beat the pandemic. My work blossomed as I quickly turned different aspects of what I was learning into money-generating online services.
Perhaps my question to you should be:
“How bad do you really want to learn and succeed?” Let me know in the comments below.
Some Closing Thoughts . . .
Way back in the early 80s, when I wrote my first email message, I had no idea that I would return to the industry as a professional Blogger, Affiliate Marketer, Author, Publisher, Trainer, Coach and Mentor. Not only do I write my own content but companies and individuals pay me handsomely to research and write for them as well.
In transitioning my offline, traditional consulting firm to the online world, I have been able to apply business initiatives such as strategy development, behaviour development and planning to support companies and individuals adapt to the virtual world.
It is refreshing to be able to change the country I am working in from week to week without having to lug (no pun intended) a suitcase around while missing my home and family. Even at home, I have been able to leave traffic jams and communicating behind while working in the comfort of my study or anywhere else I choose.
All I need is good internet, my laptop and my cell phone.
My daughter and I now enjoy the ease of lifestyle that is incomparable. As she grows older, we will travel more and my blogging will be right there with us through the twists and turns.
I could not have dreamed of a better construct for my life.