10 Free Online Entrepreneur Certification Lessons – Cassi Of Troy

When I came across Wealthy Affiliate in September 2019, I was pleasantly surprised to learn that I had access to 10 FREE Online Entrepreneur Certification lessons. No credit card or other payment was required. I registered my User Name, set my password and there I was.

My experience that first Sunday evening was very intimidating. There I was in this online community, not knowing anything about what it meant to have an online business. I was curious and skeptical at the same time. As much as I wanted to learn, the thought of being scammed – again – was at the forefront of my mind.

Before that evening, I had dabbled in a few of the promises here and there on the internet. Thankfully, nothing that I had paid for cost me an arm and a leg. However, I was not yet certain that I had found a place that would really help me to succeed online.

After a few days of exploring the platform, I felt certain that things were different this time.

One More Cup Of Coffee

Much like your discovery of Wealthy Affiliate (WA) at Cassi Of Troy, I literally stumbled into what WA offers on the website of one of their longest-serving members. What was I searching the internet for that fateful Sunday evening? Well . . . coffee!

Yup! I wasn’t even looking for anything to do with having an online business. My Jamaican coffee was running low and I thought I would do some research and see what other varieties I could find. The internet is a web (pun intended), so one search led me to another and another and another.

Soon, I was on a website where this guy was writing about having the flexibility to stay at home each morning and enjoy one more cup of coffee. The genuineness of his style caught me as I reflected on having to wake up the next morning at 5 AM to get my daughter and myself out the door by 6 AM, ahead of the weekday traffic.

He was not selling me anything but rather offering me the opportunity to taste (pun intended) what could be possible by accessing 10 lessons for FREE.

How could I say “no”?

Wealthy Affiliate Quenches My Thirst!

Almost immediately, my desire for coffee had dried up and I was suddenly consumed by a thirst for the lifestyle that my enticing author had placed in front of me. He said all the right things almost as though he was in my head. I wanted to be like him, not having to rush off in the morning to face the menacing daily grind.

I wanted to enjoy one more cup of coffee with the birds in my beautiful back garden.

WA was new to me. I had never heard about it. So, I was taken aback to know that the platform was started in 2005 by 2 friends, Kyle Loudon and Carson Lim, to help people learn Affiliate Marketing, start their own online business and enjoy a lifestyle of freedom.

Freedom! That hit a chord.

Here’s a brief overview of some of the more important lessons from those 1st FREE level 1 Online Entrepreneur Certification (OEC) lessons.

Lesson 2: How To Make Money Online

10 Free Online Entrepreneur Certification Lessons - Cassi Of Troy

The process for creating and building an online business is simple. There is no reason to complicate it or make it seem impossible to achieve. It is not. It is also not necessary to go chasing all the empty promises and bling offers that are probably flooding your inbox and making your time on the internet so challenging.

There are 5 primary steps that you have to master.

  1. Choose your niche.
  2. Launch your website
  3. Write your content for your website.
  4. Build your traffic.
  5. Monetize your content and traffic.

    There is nothing more to the process that needs to occupy your time and effort. Each step may be new to you now but you will learn the skills along the way. With practice, you will become better and it will become easier for you.

    Do you remember your first day at work or doing anything that was new to you? I am certain that you were not an expert from the first day. You had to learn new ways of doing things, new skills and even how to communicate with different people.

    Building an online business is no different.

    Lesson 3: Choose Your Niche

    10 Free Online Entrepreneur Certification Lessons - Cassi Of Troy

    This is where you will want to take your time. I strongly suggest that it is not a lesson that you rush. There will be an eagerness to get started and a feeling of wanting to catch up with other members but do take your time here.

    A BIG mistake that I see many people making when starting to create an online business is jumping into a niche without putting much thought into it. Remember, you will be working in and on this niche for a long time. It should be something that you have an interest in, a love for, know about and are willing to invest a lot of time, effort and energy into nurturing.

    Perhaps you can start by putting pen to paper and making a list of all the things that you enjoy doing. Also, write down what your skills are, especially those that bring you joy and that warm sense of accomplishment.

    You do not have to be an expert. As you build out your business and continue to do your research and learn more, you will develop your strengths. For now, start in an area that you find enjoyable.

    Here is a simple 4-step process to narrow down your niche.

    10 Free Online Entrepreneur Certification Lessons - Cassi Of Troy

    • Choose an industry, interest, general area, for example, wellbeing
    • Narrow it down to one of the areas of wellbeing, for example, physical health.
    • Narrow it down further to one physical wellbeing method, for example, yoga.
    • Narrow it down further to include the audience (customers and clients) you want to attract and engage, for example, yoga for men and women, over 40, experiencing back pain.

    Lessons 4-6: Launch Your Website

    10 Free Online Entrepreneur Certification Lessons - Cassi Of Troy

    One of the most thrilling experiences is to actually SEE your website, live, on the internet. Every day, with over 2M members, we have the opportunity to relive that thrill with new members who launch their website and then have it “found” by the Search Engines like Google, Bing and Yahoo.

    Although it takes a while, (on average 4 days to a couple of months), most of our members have their sites indexed by Google within a couple of weeks. This means that your website has been identified and catalogued by the number 1 Search Engine, making it easy for persons on the internet to find it.

    Your next step is to activate your SEO Framework. Search Engine Optimization, (SEO), makes it easy to be indexed, found and then ranked by the Search Engines. As you progress through the lessons, you will learn about ranking and how to be consistent with your online activities for your website, such as creating new, quality content.

    Lessons 7-9: Create Quality Content

    10 Free Online Entrepreneur Certification Lessons - Cassi Of Troy

    Creating QUALITY content! This is perhaps the number 1 skill that you should master as you build and scale your online business. All the Search Engines reward QUALITY content. It is the essence of not just surviving within the sea of almost 2 BILLION websites on the internet but rather thriving and rising.

    Your ultimate goal is to be highly ranked by the Search Engines. The only sustainable way to do that is by creating QUALITY content, consistently.

    A technique that will help you with this is keyword research. That is what lesson 9 covers in great detail. And do not worry. You already know what keywords are and you use them every time you search for something on the internet.

    10 Free Online Entrepreneur Certification Lessons - Cassi Of Troy

    By clicking on one of the results that Google has provided me with, I can start researching the data and information and extract what I need for my blog post or article. Of course, I will not plagiarize but rather, I will use the findings from my research to understand what people are looking for, what kind of content the Search Engine ranks highly and what opportunities there are for my original, QUALITY content.

    Everything I need to build my QUALITY content is a click away!

    My Closing Thoughts . . .

    For a few years, I drifted around the internet with no structured goals and objectives. Thankfully, I did not fall into the trap that many people do and get myself financially tied up with all the false promises of overnight success, fast money and bling rewards.

    With just under 17% of the 2 billion websites on the internet being active, the internet is a graveyard full of hopes, dead dreams and wishes. I did not want to fall into the 83% abyss. The truth is, I could not afford to.

    My objective is to build a profitable and growth-focused online business with a respected brand and a reputation for quality. The primary driver for this is the legacy I want to pass on to my creative and talented 12-year old daughter.

    What Legacy Do You Want To Create?

    Thankfully, in 2019, while using the keyword “coffee“, I discovered Wealthy Affiliate (WA). In just under 2 years, I was able to achieve my short-term online business goals by launching out into the provision of online services to Clients all over the world.

    At the end of 2021, I started to build out my medium-term infrastructure with a focus on Content & Affiliate Marketing. I could not have achieved any of the success I currently enjoy with the training, tools and community support that WA has been providing to our over 2M members for the past 16 years.

    These are the 10 free Online Entrepreneur Certification lessons that got me started. They could help you create a legacy of your own and

    Change Your Script!

    About The Author - Cassi Of Troy

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    5 thoughts on “10 Free Online Entrepreneur Certification Lessons – Cassi Of Troy”

    1. Hi Cassi:

      I keep coming back to your “excellent” posts here. 🙂

      In this case – your way of explaining – and expanding on – WA’s “(10) Free Online Entrepreneur Certification Lessons” – is SO clear, and helpful, and appreciated.

      I guess it’s all about effective “communication” – and as I see it … good COMMUNICATION is real “power”.

      I believe that IF we can master its use, we can truly change our own experience in the world – and the world’s experience with us .

      The thing is – all behavior, and feelings, find their original roots in some form of interpersonal “communication”.

      And, practicing what they call – the (7 Cs) of communication – should always help us to communicate even better.

      These (7 Cs) are, to be … clear … correct … complete … concrete … concise … considerate … courteous … with others.

      YOU certainly seem to FIT that profile perfectly … many THANKS for your QUALITY information & illustrations throughout this great Website / Blog!

      Here’s to continued well-being, happiness, and success.

      Sincerely / Peter A.

      • Hi Peter,

        You feedback is always clear and direct.
        I welcome the engagement and the time you have taken to read my blog posts.

        I know that you are having some challenges with your WA communication and for that, I do apologize.
        It seems that your current email address (or server) is not accepting our WA communication.

        It will be a disappointment to see you leave us but I do understand.

        Again, thank you for your confidence and for giving us a “test drive”. 🙂

        Kind regards,


      • Hi Peter,

        You feedback is always clear and direct.
        I welcome the engagement and the time you have taken to read my blog posts.

        I know that you are having some challenges with your WA communication and for that, I do apologize.
        It seems that your current email address (or server) is not accepting our WA communication.

        It will be a disappointment to see you leave us but I do understand.

        Again, thank you for your confidence and for giving us a “test drive”. 🙂

        Kind regards,


    2. Hi Cassi:

      Long time, no “connect”! 🙂

      I hope this finds you and your daughter both well, and enjoying the HOLIDAY SEASON. It’s a SPECAIL time of the year.

      Although I did say (after canceling, due to repeatedly not being able to LOGIN to my WA Site, for some strange reason) … I did say that I would “not” be returning to WA … but I keep thinking of YOU (your superb, wise posts – and your highly positive posture) … and, I think of Wealthy Affiliate’s exceptional reputation … and of all the TRAINING [in Affiliate Marketing] that I could “not” get access to, from WA.

      Accordingly, I am thinking of “re-joining” WA, perhaps early in the New Year (2024) – with you (I think I still have your WA Affiliate Link) … but this time, I would try using a totally “different” E-MAIL ADDRESS … to see if “that” might work for me – enabling me to properly LOGIN to WA this time. Hmmm …

      So I recently got myself a “G-MAIL” Address to use (which is supposedly, a widely accepted e-mail?) … and I thought I would see if that might work, instead using my same “business” eMail again (which I got through GoDaddy).

      I greatly APPRECIATE you Cassi … what do you think of my “e-mail” idea?

      Regardless … here’s wishing YOU the very BEST in 2024!

      Sincerely / Peter A.

      • Dear Peter,
        Happy New Year!

        It is really good to hear from you again and to know that you are willing to give us at WA another go.
        So much has happened on the platform and in our Community since you left us.
        All good, I might add.

        We have incorporated AI in a more meaningful way and totally revamped our training offerings.
        The intriduction of “Hubs”, driven by AI now makes it easier and faster for you to get your busioness up and running.

        Check out this intro:-
        “We know that you are here to build a thriving digital marketing business, and we’re going to help you put this in motion with the creation of your next “hub”.

        The Hubs platform only takes a few minutes, and upon completion you are going to have the foundation for your online business in place. This means your website, your brand, your ‘done-for-you’ research, your blueprint, and a task list that is going to help you drive the creation and growth of your business moving forward.

        Think of your HUB as your “control panel” for your website and your brand. In this set-up wizard, you will begin with choosing a direction for your business, a niche, a brand, and then building your website…and it’s all going to happen just a few moments from now! Wealthy Affiliate HUBS is a platform like no other, and we cannot wait for you to see the blueprint of your business crafted specifically for YOU.

        Your Business Hub isn’t just a tool; It’s an experience, a blueprint, a community, and a cutting edge education…so don’t waste any more time, click continue to build a hub now!”

        In case you lost it, here is the link to join WA with your .GMAIL account:-
        Just click on it, plug in the details and get going.

        It is my sincere pleasure to welcome you back to our Community, Peter, and I will do all that I can to support your success. 🙂

        Thank you for allowing us this opportunity.

        Looking forward.



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