How Can I Start A Business? – Online With Cassi Of Troy

How Can I Start A Business?

Where It All Started

In the beginning . . . ???? Sorry, I just had to put that out there. Those 3 words are so profound and engaging to me.

I am often asked: “How can I start a business?” The comfort with which the question is usually posed says to me that most people do not understand what really goes into starting a business. I would not say that it is not for the fainthearted but rather that having effective and committed support from someone who has successfully travelled the roadways, would be a major plus.

Although my first big venture into business for myself took place in the 90s, I grew up within the world of business.

My grandmother traded in our local Central Market and from the age of 4 years old, I was right there with her, selling the goods and counting the dollars. She was successful in her own right, building a Caribbean clothes factory with one of her sons and investing in properties in our capital city.

Perhaps it was during those formative years that I subconsciously made the decision to build my own business legacy. Decades later, I am pleased to share that I have not only been successful with brick-and-mortar businesses around the world but also online with ‘Cassi Of Troy‘, my personal brand and, other profitable internet investments.

My lessons could help you, if that is your goal.

Brick-And-Mortar vs. Online

Prior to 2020, when most of us thought about starting a business, the initial direction would have been brick-and-mortar. More commonly referred to as offline. This has more to do with training and our rooted paradigms than being practical.

Post 2020, almost everyone is looking towards digitization and being online. Thankfully, having started my offline career in the 80s, with mainframe computers, I knew where the world was heading and started to transition to online a few years ago.

Lifestyle Of Travel

Lifestyle is a great motivator for me. I started to hop around the globe when I was just 7 years old, making my first flight on a BOAC jet from Trinidad to London, on my own. That bug bit me hard and I have been travelling ever since, fortunate to have landed on every continent before this pandemic brought things to a halt.

Single-Parent Flexibility

This was another compelling factor for me in my quest to transition to online business. I am blessed with a beautiful, 10-year old daughter who also got bitten by the travel bug at an even earlier age than I was.

When my marriage to her father went south, I had to restructure my life to be available to educate and nurture my daughter. I needed flexibility and working online meant that I could take my business wherever I needed to be.

Comparing The Costs

This is a major consideration and therefore deserves its own space in the discussion.


Setting up an offline business is really hard and complex in today’s world. It is labour-intensive and expensive and more often than not will require that you have trustworthy support to ensure that all the business areas are adequately covered.

Beginning with a strategic location, (purchase or lease), in a community that is easily accessible and has sufficient and consistent traffic, you will be required to physically set up and manage your resources and inventory.

Then comes the operational and administrative aspects:

  • recruiting,
  • accounts,
  • advertising,
  • logistics and getting your products and services to market,
  • networking,
  • security,
  • tools and equipment such as computers,
  • technology,
  • point of sale,
  • Inventory – products and/or services.

The list of must-dos and expenditure seems never-ending, as will your investment of time, energy and money.

Start Online For FREE

There are a LOT of ‘get-started-for free’ gimmicks on the internet. With a market of over 4.5 billion across the globe, what do you expect. Just like offline businesses, there are online scammers too.

Having someone to point you in the right direction will save you a lot of money, time and energy. Plus, if you have everything you need at your fingertips, including 24/7 genuine support in a global community that will ensure you succeed, would that open your appetite?

Of course, it will!

That is exactly what I discovered in 2019, while doing some research online in 2019. Thankfully, I am not attracted to all the hype and bling that accompanies most of these get-rich-quick schemes on the internet. I was looking for a home, a place to share. Learn, invest, grow and succeed. An environment that had stood the test of time and shared my ethos.

I found it, that Sunday evening in October 2019, at Wealthy Affiliate. Within 2 weeks of starting my training, my first website was indexed by Google. I have not looked back since!

Profits Within Year 1

It is known, drummed into you, that profits with offline businesses should not be expected until the end of your second year in business, at best, preferably the third. You actually account for your losses in those initial years and have to keep funding yourself and your business to get off the ground.

You are told it is the price that you have to pay to be in business. The sacrifice that you have to make.

Here is how things went for me at Wealthy Affiliate:

October 2019

Set up my FREE Wealthy Affiliate account.

Immediately started my training to achieve my Online Entrepreneur Certification (OEC).

End of October, my first website launched and indexed by Google.

November 2019

I made the decision to invest in Yearly Premium Membership for USD 299.00. The platform was too awesome!

This is everything I receive from my annual investment versus a FREE Starter Membership:

In July 2020, I received my Online Entrepreneur Certification Badge

By September 2020, less than 1 year later, I was earning a 5-digit income (USD), across 5 income streams.

Today I have 3 profitable websites of my own, I invest in Domains and flip them from time-to-time, I do training and development with new and experienced business professionals and I consult with individuals and businesses to effect successful Social Media strategies.

Did I mention that I do all of this from the comfort of my home-office, right next to my 1-year old daughter, who studies online?

Are You Ready To Design Your Lifestyle?

We live in the 21st Century.

I went from asking myself: “How can I start a business?” to working online with Cassi Of Troy coaching and supporting thousands of new and experienced Digital Entrepreneurs. All in just under 1 year.

It is not rocket-science and once you are prepared to invest in yourself with time and serious effort, you can also become an online entrepreneur and design your lifestyle on your terms.

Remember, this is not a get-rich-quick scheme. It will require dedication and time to learn and grow.

If you are ready, click on the button below and start building your business, today.

Cassi Of TroyI currently live in my Birth Country, Trinidad and I am the proud mother of a truly beautiful 10-year old daughter. She is a very talented Dancer, Ballerina, Moko Jumbie and Swimmer.

As an Entrepreneur, I have started businesses in New Zealand, the USA and here in Trinidad. I have lived and worked all over the world – England, USA, Africa, New Zealand, Central America, (to name a few).

We LOVE! to travel and explore cultures.

In October 2019, after drifting around the internet, I launched my Digital Entrepreneur Footprint with Wealthy Affiliate.

Today I manage 3 profitable websites, coach other Digital Entrepreneurs, design training programs to strengthen the personal leadership required for business and, I educate my daughter through travel and other human and cultural experiences.

Spread the love

Leave a Comment